search engine optimisation

Having a website is one thing – making sure it can be found by your prospective customers is something else. The web is now hugely competitive and just focussing on building a good looking site isn’t going to cut the mustard these days.  You need to make sure that your site  is found when people are looking for what you offer and that’s where we can really make a difference.  Knowing what works and what doesn’t is really important and we can make a real difference to making sure your site can be found easily.

We work with you to help you identify the phrases that people are really looking for in search engines like Google.  We know that optimisation isn’t just about getting you on to Page 1 – that’s of very little use if no one is actually looking for that phrase.  We only use ethical methods to help get your site found and we don’t believe in taking clever shortcuts.  We believe in detailed analysis which we review with you before taking a measured and methodical approach to improving your site.

Of course, the proof of this is what really counts.  We worked with Exeter Academy to get their site and services on Page 1 of Google around the world.  As an English language school they operate in a highly competitive market and we identified one of the key phrases for which they needed to be found was ‘english language school’.  Now, that’s a highly competitive phrase with over 451 million results – pretty daunting.  However, we have kept them on Page 1 of Google for the last 2 years and the benefits have been seen in the increase in direct bookings they have received as a direct result of their improved search engine visibility.