With regulatory initiatives worldwide, the spam problem should go away. But spam is about economics, and email continues to provide a low-cost broadcast platform for purveyors of fringe marketing. Unfortunately, as a result, spam is on the rise as messaging traffic increases. Today, up to 96% of the 100 billion emails sent every day are spam.
The sheer growth in spam volumes is putting pressure on the messaging infrastructure: spam unstopped at the edge of the network translates to a greater burden on the messaging transfer agent (MTA), the inbound and outbound messaging servers and the storage servers. Additionally, customer service complaints due to spam-related issues - namely false positives and false criticals - are expensive, with low-level complaints hitting help desks directly at $12-15 per call and escalated issues costing significantly more.
Cloudmark Authority Anti-Spam, with its superior accuracy measured by rate of spam caught and low incidence of false positives, relieves the economic burden service providers bear for abusive messaging. Cloudmark makes continued spamming less effective and thus less profitable to spammers. Cloudmark Authority Anti-Spam stops the 90-96% of emails that are spam or some other form of threat at the gateway, taking pressure off of the internal messaging infrastructure. And, because customer responses are instantly and automatically responded to and proliferated throughout Cloudmark's Global Threat Network, Cloudmark's service provider customers see a significant, measurable reduction in customer service calls and related expenses.