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Web Marketing
Exeter Academy 2008
Description
Challenge:
Exeter Academy is one of the leading English Language schools in the South West of England. Their students come from all over the world and they needed to make sure that potential students could find them when searching for ‘english language school' in the main search engines. Additionally, they specifically wanted to target the Russian market.
Technology
Solution:
Because there are over 24 million results for their chosen phrase, the competition was fierce. From an initial analysis of the language school marketplace a campaign of themed in-bound links to the site was set up, together with improvements to the site content.
Result:
Within two months of initiating the campaign, the school was achieving page 1 results in Google worldwide and page 2 on Google Russia (up from page 52)
Web
Client Testimonial
"Fantastic news! Really encouraging to see our ranking improve so dramatically in such a short time"
Andy Bungay, Principal - Exeter Academy
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