Google have just announced the latest update to their search algorithms that focusses on trying to ensure that visitors find the most up to date results when conducting a search. Since so many searches these days are looking for relevant, up to date information Google now appear to be placing a lot more emphasis on ensuring that websites with up to date information are ranked higher than sites with slow moving or static content. Whilst site updates have always been an important factor in Google’s ranking system, it now appears that they are looking to really prioritise sites with relevant, fresh content.

What does that mean for the average business website? Well, if you haven’t updated the content of your site for some time and haven’t got a plan on how you are going to keep the site fresh and with pertinent news then you really ought to talk to us. A content managed website is now a real priority for all business sites and you might also want to consider getting a blog set up so that it’s easy to keep up to date with fresh content without having to reword all your carefully crafted sales copy.

More information about Google’s new update is at http://www.entrepreneur.com/blog/220662

Why not give us a call to see how we can help you to keep your site up to date and take advantage of Google’s new search criteria? Call us on 01392 248365.