It’s always nice to see our clients getting some good positive publicity for their products and it’s especially good to see Dave and Judy Norsworthy in this week’s Express & Echo talking about their range of locally handmade beauty products. Not only do they sell the products through their pharmacy in Topsham but they also sell them online at www.topshampharmacy.co.uk

As well as the online shop there is also a booking facility to enable people to book an appointment with the pharmacist. The appointment booking allows you to book a review of your medicine usage, blood pressure checks, health checks and advice about stopping smoking. It’s a really innovative idea from a couple who are always looking for ways to improve their business and especially through their work with Nicky Ward of Kyoo Marketing who has worked with us and Topsham Pharmacy to really push the website forward.

You can read the full article at http://bit.ly/rKizMD

Exeter Express and Echo Thursday, December 29, 2011

‘BRACE yourself for 2012′ is the advice from members of Exeter Business Club as they prepare to face the year ahead.

The group, which meets weekly at the Fresha cafe on Sowton, has been sharing its new year’s resolutions and predictions.

Striking a positive note, Desi Fradgeley, of Utility Warehouse, said: “We should all buck the current gloomy trend, be happy, smiley and confuse the pundits.”

With a nod to the European economic crisis, Nick Agg-Manning, of Outside Adventure Consultants, said he aims to finish the year by invoicing in sterling rather than any other currency, adding that he would also like to hit a bull when demonstrating archery.

Karen Skelton, of Egret electrical, gas repair and testing, has her work cut out for her in 2012. As well as expanding into new offices, she and her husband hope to finish building their new home after a three-year slog.

Belinda Newton, at the HR Department, predicted companies will make it their priority to improve staff performance and reduce absence levels. Meanwhile Katie Porkess, of Katie Porkess Consultancy, warns that as the economic squeeze tightens, more employees will cut corners and bend the rules to meet targets often without their boss’s knowledge.

Look for new markets to grow your business is the advice from Chris Dunston, of Artavia Personal Financial Services. He also advocates being an honest networker.

On a lighter note, biscuits were on the mind of Pete Weeks, of e-commerce specialists Daneswood.

“We have already introduced cuts by moving to an Aldi range and abandoning the heady profligacy of Fox’s,” he reported. “But further austerity measures are needed and we expect to be operating on a broken biscuit mix by the second quarter of 2012 with a strictly Nice-based profile by year end.”

Google have just announced the latest update to their search algorithms that focusses on trying to ensure that visitors find the most up to date results when conducting a search. Since so many searches these days are looking for relevant, up to date information Google now appear to be placing a lot more emphasis on ensuring that websites with up to date information are ranked higher than sites with slow moving or static content. Whilst site updates have always been an important factor in Google’s ranking system, it now appears that they are looking to really prioritise sites with relevant, fresh content.

What does that mean for the average business website? Well, if you haven’t updated the content of your site for some time and haven’t got a plan on how you are going to keep the site fresh and with pertinent news then you really ought to talk to us. A content managed website is now a real priority for all business sites and you might also want to consider getting a blog set up so that it’s easy to keep up to date with fresh content without having to reword all your carefully crafted sales copy.

More information about Google’s new update is at http://www.entrepreneur.com/blog/220662

Why not give us a call to see how we can help you to keep your site up to date and take advantage of Google’s new search criteria? Call us on 01392 248365.

Oxford Economics said Morrisons, the supermarket chain could be losing out on £314m in potential digital sales.

Some of the biggest names on the high street are losing hundreds of millions of pounds by failing to keep their websites and smartphone apps up to scratch.

Read more